• Note Don't start a company unless it's an obsession and something you love.
• If you have an exit strategy. it's not an obsession.
• Hire People who you think will love working there.
• Sales cure all.
• Know your core competencies and focus on being great at them.
• Lunch is chance to get out of the office and talk.
• No offices. These is nothing private in a startup.
• As far as technology, go with what you know.
• Keep the organization flat.
• Never buy swag.
• Never hire a PR firm.
• Make the job fun for employees.